EXPERIENCE


MESSAGING CONTENT MANAGER |
EA Sports Tiburon Studio (Orlando, FL | Jan. - Present)

  • Lead copy development and execution for in-game promotional panels across Madden NFL 26 and College Football 26, supporting high-revenue modes including Ultimate Team and College Football Ultimate Team

  • Produce high-volume, live-service messaging within a Live Ops environment—delivering daily content updates while adhering to strict go-live deadlines and release calendars

  • Partner with cross-functional teams including programmers, artists, producers, Game Designers, Economy, QA, and Player Licensing to ensure messaging accuracy, compliance, and visual alignment

  • Translate Game Design Documents (GDDs) and Player Designer Tool data into clear, compliant, and revenue-driving in-game messaging—verifying player names, likeness details, pricing, and program specifications to mitigate legal and financial risk

  • Manage end-to-end panel approval workflows across multiple stakeholders (Art, Players, QA, Economy, Game Design), proactively driving alignment and securing final sign-off under tight timelines

  • Develop creative briefs for new in-game programs and present messaging treatments to Game Designers to ensure alignment with gameplay intent and promotional strategy

  • Support high-profile brand partnerships (e.g., Snickers, Visa) by integrating external approval processes into existing Live Ops timelines while maintaining brand standards

  • Contribute messaging support to additional modes (Superstar, Franchise) as teams expand in-game promotional capabilities

  • Track project timelines, task dependencies, and workload allocation within JAAS (JIRA), ensuring accurate time logging and visibility for Development leadership

  • Authored a comprehensive Live Ops Writing Style Guide currently under consideration for studio-wide adoption, and implemented structured Messaging checklists that significantly reduce recurring approval errors

  • Operate at the intersection of creative, technical, and economic systems—balancing speed, precision, and revenue impact within a live, player-facing environment

GLOBAL COMMUNICATIONS LEAD | Discovery Church (Orlando, FL | 2025)

  • Led high-impact, cross-departmental communications initiatives for a multi-campus organization serving 5,000+ attendees

  • Oversaw large-scale, multi-phase projects (e.g., camps, retreats, strategic campaigns) that required advanced planning, detailed timelines, and multi-team coordination

  • Managed a creative team responsible for producing all visual and written collateral across digital and print channels

  • Guided creative direction and facilitated alignment between ministry partners, internal designers, and stakeholders—resolving branding conflicts and maintaining consistency

  • Presented strategic design solutions in stakeholder meetings and led cross-functional decision-making processes

  • Built a comprehensive web-based Brand Guide and Partner Playbook to streamline project intake, ensure brand adherence, and scale communication standards across the organization

  • Used Wrike to manage project timelines, task dependencies, resource allocation, and stakeholder feedback

  • Coached team members on vendor communication and client-facing professionalism, ensuring delivery aligned with both creative standards and client expectations

  • Contributed to hiring by interviewing candidates and helping define team culture, structure, and onboarding practices

  • Focused on building sustainable systems that honored both the internal team and external clients while maintaining high creative output

Live Performance Producer / Content Coordinator | Summit Church (Orlando, FL | Mar. 2010 – 2024)

  • Oversaw end-to-end production for 150+ projects annually, including live events, theatrical productions, video content, music releases, voiceover sessions, feature articles, and digital campaigns

  • Led cross-functional teams, ensuring alignment with project scope, timelines, and budget constraints

  • Managed project lifecycles using Asana, streamlining workflows across multiple platforms and media channels

  • Developed and maintained comprehensive brand and style guides for consistent messaging organization-wide

  • Acted as primary liaison between creative teams, technical staff, leadership, and external stakeholders

  • Owned vendor relationships from sourcing and evaluation to contract negotiation and execution

  • Directed team meetings and facilitated cross-departmental communication to ensure timely delivery of project milestones

  • Conducted interviews and research for editorial features, aligning content with strategic communication goals

  • Implemented new production strategies that drove a 15% increase in event attendance and online viewership within a year

Sports Writer | Heavy Sports (New York, NY, October 2023 – Feb. 2024)

  • Contributed 10-15 feature articles per week covering the NFL

  • Sought stories, researched statistics and team histories that applied to subjects covered

  • Coordinated posts in tandem with Social Media Manager and large team of contributors

  • Selected and edited photos for each feature article, posted using Getty Images

  • Utilized Google Analytics, Marfeel, and WordPress for data tracking

  • Heavy’s NFL Team finished in the Top 15 for all news sites covering the NFL in first month

Account Representative | AKT Enterprises (Winter Park, FL, Aug. 2009 – Mar. 2010)

  • Managed accounts for primarily Music industry and YouTube clients

  • Implemented sales strategies across multiple social media platforms

  • Served as liaison for clients, design, and production

Quality Assurance Analyst | EA Sports Tiburon Studio (Maitland, FL, Feb. 2009 – Jul. 2009)

  • Documented testing for famous sports titles

  • Created and adhered to testing plan and rules for writing and logging errors

  • Took on leadership of sub-teams through crunch time


CERTIFICATIONS

PMP (Certified Project Management Professional) from PMI
CSM (Certified Scrum Master) from Scrum Alliance
CSPO (Certified Scrum Product Owner) from Scrum Alliance

Intro to SQL from DataCamp
Intermediate SQL from DataCamp

Intro to Generative AI from Google Cloud Training Online
Intro to Large Language Models
from Google Cloud Training Online
Intro to Responsible AI
from Google Cloud Training Online
Responsible AI: Applying AI Principles
from Google Cloud Training Online


TOOLS

Project Management & Collaboration Tools
Wrike | Asana | Jira | JAAS | Confluence | Slack | Outlook | Teams

Creative & Design Tools
Adobe Suite (Photoshop, Illustrator, InDesign, etc.)
Mural (Brainstorming & collaboration tool)

Game Development & Interactive Media
Unreal Engine 5 (Game engine and development)

Audio & Video Production
Logic (Audio production)
Pro Tools (Audio editing & post-production)

Office & Productivity Software
MS Suite (Word, Excel, PowerPoint, etc.)
Google Suite (Docs, Drive, Sheets, Slides, etc.)

Data & Technical Skills
SQL (Database management and querying)


EDUCATION

Florida Interactive Entertainment Academy (FIEA) | “Cohort 4” / Class of 2008
Master of Arts in Interactive Entertainment (Production / Game Design Track)
***WINNER OF WORLD’S BEST GAME DESIGN PROGRAM by Princeton Review and PC Gamer Magazine
 
University of Central Florida | Orlando, FL

Bachelor of Arts in Liberal Studies | Class of 2006
Focus Areas: Behavioral Science, Humanities, Creative Writing
University of Central Florida | Orlando, FL